As I stated in the last post, it was my belief that women gamers play games more for social aspects than competitive aspects of the game. Men, on the other hand and I can support this, play games mostly for the competitive nature of the game. For me personally, I play mostly sports games and the most fun part for me is going up against friends 1 v 1 for bragging rights, or playing someone unknown over the internet, or even just against the computer. Either way the sole reason why I’m playing is for the sake and the thrill of competing against someone or something else. This is not to say that men do not like to have fun when playing games and that that is the only reason women play games. I just think that competition is fun and the majority of women gamers may think otherwise.
Another thing pointed out by the previous Popcap study, is that as the numbers of women playing games on social networking sites increases, the number of women playing games on consoles (PS3, xbox 360) has increased as well (memeburn). Women now account for over 50% of unique visits to gaming sites independent of social networks and in the past two years consoles have seen the number of female users increase by 4% (memeburn).
The link between female social gaming and female gaming in general is undeniable. Females are also taking their preference for less competitive games over to consoles with them, an analyst Courtney Johnston, says that “women play games for less competitive and more narrative, and character driven reasons than men (memeburn). These narrative and character driven games translate perfectly over to consoles, where there are many times more games from which to choose.
On consoles, games such as “Final Fantasy” and “Tales of Graces” give gamers a chance to take their characters through massive game worlds and complete different tasks in order to advance the storyline. Games like these are attracting women who might have never played a console before but have had a taste of gaming through social media and now want to play games that give you even more possibilities, characters, and narrative. This also represents a switch from games that are marketed solely towards women such as “Just Dance” or “Zumba Fitness”, which means we may now start to see more story-driven games on consoles marketed towards women since they have shown an interest in them.
Pitcher, Sandra. “A Woman’s World: How social media has changed Gaming” (2012) http://memeburn.com/2012/01/a-womans-world-how-social-media-has-changed-gaming/